Add Chapter Design is a creative advertising agency with diverse team. We are creative conceptualizers with experience in a variety of markets and brands with both English and Arabic as primary languages. With passion for the industry, we pursue excellence in everything we do. Our aim is to create concepts that communicate and captivate.

We never cease to broaden our insight in order to keep our ideas fresh and sharp.

Being a small creative agency we can offer personalized service to suit your communication and design needs, while keeping true to our passion in art and your brand.

WANT TO JOIN OUR TEAM?

Nadia Muradi

Planning Director & Partner

Nadia Muradi

Planning Director

In a perfect world we could all just sit back and enjoy the rain and stare endlessly at art, or simply relax and enjoy whatever we are passionate about. In our world we have to face the reality and get to work! But wouldn’t it be great if we could be a part of something that would allow us to enjoy the things we are passionate about? Being part of the team at Add Chapter as a partner and strategic planner allows me the opportunity to do just that.

After completing my degree in marketing at Loyola University in Chicago, I continued working with clients in my capacity as an account manager at Aetna. When I returned to the Middle East I found that I had an edge in the industry as I was able to draw on my international experience, strength in client relationship management and marketing background, together with my understanding of local customs and the language. Bringing it all together was my creative side and passion for communication and art that finds me where I am today.

Samer Khwaiss

Creative Director & Partner

NADIA MURADI

PLANNING DIRECTOR

Samer Khwaiss

Creative Director / CEO

Story telling is the essence of communication and the main purpose of design, at Add Chapter, I apply all that I have learned and all that I love in the art of story telling with only one restriction in mind "Good is the enemy of great."

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Ahmad Ghanawi

Managing Director Dubai

At Add Chapter we reflect our passion through the quality we deliver.

Our goal is to be a key part of any organisation, a chapter to be remembered.

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A TOUR OF OUR OFFICE

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NADIA MURADI

PLANNING DIRECTOR

My career started as a customer service representative for United Airlines, which was an eye opening experience. It allowed me to travel extensively and paved the way for me to learn how deal with unexpected events and create a relationship with clients through a quick conversation. After completing my degree in marketing at Loyola University in Chicago, I continued working with clients in my capacity as an account manager at Aetna. When I returned to the Middle East I found that I had an edge in the industry as I was able to draw on my international experience, strength in client relationship management and marketing background, together with my understanding of local customs and the language. Bringing it all together was my creative side and passion for communication and art that finds me where I am today.

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SAMER KHWAISS

CREATIVE DIRECTOR / CEO

The same story can be told in an endless different ways, what really matters is:

Who is listening? Are they fully with you, enjoying your story, and then talking about it? Telling it to others?

I studied fine arts, then continued my studies in visual communications and worked for many big agencies such as: M&C SAATCHI, LOWE & Partners, and lastly JWT as an executive creative director for more than five years. During my journey I improved my skills in graphic design, art direction, copy writing, concepts and strategy, photography and film making, to serve a variety of clients, from HSBC Bank to JOHNSON & JOHNSON, NESTLE, UNILEVER, P&G, Mercedes, and the list goes on to include many international brands, almost covering all categories from fast moving consumer goods, to big corporate brands, and won some great awards during that time, but my biggest award and reward was always the joy of seeing the work and its effect.

Everything in life is advertising & communication, from a baby smiling at you to get a hug and play, to the biggest brand touching every day of our lives. I love life and thus I love communication that entertains people and makes them happy, I believe in honest and entertaining communication, as the best way to reach peoples hearts.

AHMAD GHANAWI

MANAGING DIRECTOR DUBAI

My journey to date has entailed heading multi-natiional organisations in measuring business performance and enhancing delivery. In addition to managing multimillion dollar budgets, governing projects, and motivating teams to achieve, I have learned that balance is the ongoing goal that we need to achieve for success, and happiness.

I have spent the last 20 years serving customers, from the early days of IT Support to leading large global organisations to deliver their promise, it was technology as my savvy and customer service as my passion that propelled my journey. And because these two naturally compel a certain demand for quality and customer insight, the transition into building successful brands at AddChapter was a clear progression.

Having worked in Fortune 500 technology companies such as Ericsson and SUN Microsystems, I am now able to apply that expertise and knowledge of the multinational standards to our own operations.

At Add Chapter we reflect our passion through the quality we deliver.

Our goal is to be a key part of any organisation, a chapter to be remembered.