verb: add, noun: chapter, plural noun: chapters
synonyms: communication & SM, brand identity & design, events and productions, creative innovation, brand strategy, content development.
ogo that doesn't carry a seed of a story in it, is just another shape of something that is competing with all the shapes in the world.
In today's digitally connected world only few will stand out in the clutter.
There are many great products that people don't see, either because they don't look good enough or because they are not telling interesting stories that reflect their passion and get people's attention. People should identify with your brand and want to share their experiences. Your brand's story should show its value, and reflect the passion it took to create it.
any logo that doesn't carry a seed of a story in it, is just another shape of something that is competing with all the shapes in the world.